Retouching

'The media world is becoming increasingly fixated on appearances. And the number of tricks used to achieve the increasingly exaggerated ideals is growing. Many models have plastic surgery and even more are retouched so they appear to have bigger breasts, smaller stomachs or fuller lips.'

The Retouch
So with special tools of photoshop, unrealistic and doctored images create hormonal cascade reactions in our body (both men and women), from attraction, envy, to resentment and misery and on. Make no mistake, media has a powerful effect on our Nervous Systems.

Examples:
 * Media Photoshop Retouching.
 * An Artist that retouches for a living

Related: Marshall McLuhan | Adbusters | ?